Helping a truly organic haircare startup to elevate its brand positioning in the fast-growing natural haircare segment
Tabitha James Kraan is a passionate innovator in natural, organic, hair care. Having introduced one of the UK's earliest organic hair salons in the 1990s, she and her partner created a range of eco-luxe, organic haircare products in 2016.
Leading a small team at Skating Panda, I worked with TJK to refine its purpose, values, and voice - and to create a targeted communications strategy that would position it as a leading brand in the fast-growing natural and organic haircare market in preparation to enter mainstream haircare. The strategy is currently being implemented in order to fuel TJK's next phase of growth and investment through to 2019.